MediaCraft
FAQ
Questions we hear before the first production session.
Straight answers about how MediaCraft works — engagement models, budgets, placement reporting, data handling and what we will never promise.
MediaCraft Studio is a professional production and media placement company in Singapore. We produce brand film, social content and campaign assets — then place them with the reporting and transparency that marketing teams deserve.
Is MediaCraft a media / news publisher, or do you guarantee my content goes viral?
No. MediaCraft is a media & creative production agency that plans, produces and distributes campaigns for client brands — “media” means paid media and creative production, not publishing, a news outlet or a content-hosting platform. The .life TLD is branding only, not a lifestyle or wellness brand.
We do not guarantee traffic, reach or virality; outcomes depend on brief, market, budget and competition. We pursue measurable placement outcomes with transparent reporting — watch-through, engagement quality and downstream actions where trackable. Any figures shown on this site are illustrative unless explicitly attributed to a named, consenting client.
What engagement models do you offer?
We offer two primary models. Project-based: scoped engagements such as brand film production, campaign sprints, content audits or placement planning — typically four to eight weeks. Retainer partnership: ongoing integrated production and placement covering monthly content output, post-production hours and media management — with quarterly scope reviews. Most clients start with a project before moving to a retainer. We work as an embedded production partner from our Robertson Quay studio, not a distant vendor.
What are typical timelines?
A brand film project typically takes four to six weeks from signed brief to master delivery. A production sprint — from storyboard to placed social content — runs five to seven weeks. Integrated retainers begin with a two-week onboarding phase covering audit, format planning and reporting setup. Timelines depend on scope, client responsiveness, location complexity and approval cycles. We set clear milestones at the start of every engagement and report against them weekly or bi-weekly.
What is the minimum budget?
Focused production sprints start from S$9,500. Brand film projects from S$14,000. Integrated retainers from S$6,200 per month (production fee) plus media spend where applicable. We are transparent about what each SGD tier includes. Quality production, senior editorial attention and honest placement reporting require real budget — we do not offer cut-rate packages that skip placement planning or post-production QA.
How do you handle reporting and transparency?
Reporting cadence depends on the engagement: weekly for active placement campaigns, bi-weekly for content production phases, monthly executive summaries for retainers. Every report ties metrics to business outcomes — watch-through, engagement quality, click-through where relevant and downstream actions — not raw impression dumps. Clients receive full access to ad accounts and placement dashboards. Media spend is reported separately from production fees. Transparency is core to how we operate as a production partner.
Who owns the footage, creative assets and ad accounts?
You do. All raw footage, edited masters, creative assets, ad accounts and audience data belong to the client. MediaCraft manages these on your behalf during the engagement, but ownership never transfers to us. At the end of any engagement, we provide full handover documentation including project files where contractually agreed. We do not hold accounts hostage or require continued retainers to access your own assets.
How do you handle personal data (PDPA)?
MediaCraft Studio Pte. Ltd. complies with Singapore's Personal Data Protection Act 2012. We collect only the data necessary to deliver services and respond to enquiries. Consent is obtained before processing. You may request access, correction or withdrawal of consent by contacting our Data Protection Officer at [email protected]. See our Privacy Policy for full details. We do not sell personal data to third parties.
What do you NOT do?
We do not guarantee viral reach, fixed view counts or guaranteed return on media investment. We do not buy fake views, engagement or followers. We do not operate as a publisher selling editorial placement. We do not promote crypto, NFT, forex, MLM or get-rich-quick schemes. We do not sell production courses or bootcamps. We do not resell web hosting or domain services. MediaCraft is a production and media placement studio — brand film, social content, campaign production, post-production and distribution.
Which platforms and tools do you work with?
Production: Adobe Premiere Pro, DaVinci Resolve, After Effects, Pro Tools and standard broadcast delivery formats. Placement: Meta Business Suite, Google Ads (including YouTube), LinkedIn Campaign Manager, programmatic video platforms and publisher direct buys. Analytics: platform-native dashboards, Google Analytics where applicable and custom reporting templates. We select tools based on project needs — not vendor commissions or referral arrangements.