MediaCraft
Services
Production and placement — scoped, crewed and reported from one control room.
MediaCraft Studio delivers brand film, social content, campaign production, post-production finishing and media placement for Singapore businesses and APAC brands. Every service is built around the same principle: assets should be made to travel, not filed away after the premiere.
No. 01
Media Strategy & Media Buying
Every production engagement starts with a media plan — not a mood board. We map channel mix, audience segments, flighting windows and budget allocation before cameras roll, so assets are built for the placements they will actually receive. Our media buying desk manages paid social, programmatic display and video inventory across Meta, TikTok, LinkedIn and open-exchange partners, with client access to ad accounts and transparent spend reporting.
Typical media strategy projects run two to three weeks and deliver a documented channel plan, creative format matrix and measurement framework. Ongoing media buying retainers start from S$5,800 per month plus ad spend. We report on reach quality, frequency, cost efficiency and downstream actions — never guaranteeing fixed impression volumes or return on ad spend.
No. 02
Paid Social & Creator Partnerships
Paid social is not a posting schedule — it is a distribution craft. We build paid-social campaigns across Meta, TikTok and LinkedIn with creative variants sized for each placement, audience targeting aligned to your funnel stage, and A/B testing built into the flight plan from week one. Creator partnerships are scoped with clear usage rights, deliverable formats and amplification budgets so influencer content actually travels beyond a single feed post.
Project fees for paid-social setup and creator sourcing typically range from S$8,500 to S$22,000. Monthly paid-social management retainers run S$4,200 to S$12,000 plus media spend. We manage creator briefs, contract coordination and performance reporting — outcomes depend on creative quality, audience fit and platform behaviour, not promises we cannot keep.
No. 03
Creative Production & Art Direction
Creative production at MediaCraft means art direction with a placement map baked in. We develop visual systems, campaign edits and brand look-and-feel that hold across film, stills, social cutdowns and paid placements — not one hero asset that falls apart when cropped to 9:16. Our art directors work alongside producers from brief through shoot, ensuring every frame serves the channel mix defined in the media plan.
Creative production projects range from S$12,000 for a focused campaign shoot to S$45,000 for multi-location brand film with full art direction. Retainer partnerships include monthly creative capacity with a dedicated art director and producer contact. We deliver versioned assets for every channel in scope — masters, vertical cuts, silent variants with captions, and thumbnail frames where needed.
No. 04
Video, Motion & Multimedia Production
Brand films, product demos, employer stories, motion graphics and episodic social series — produced from our Robertson Quay control room with in-house edit bays, colour grading and sound design. We version every piece for the placements it will receive: 16:9 masters, vertical cuts, silent variants, and motion templates for always-on social programmes. Production includes treatment development, location scouting across Singapore, crew booking and shoot supervision.
Typical brand film projects run four to six weeks from signed brief to master delivery. Video production fees range from S$15,000 to S$55,000 depending on crew size, location count and deliverable volume. Motion graphics and multimedia packages are quoted per scope. Rush timelines are available when production capacity allows — we confirm feasibility before committing dates.
No. 05
Social Content & Community
Social content that earns attention requires format discipline, not volume. We produce reels, TikTok-native cuts, LinkedIn video, episodic series and editorial packages with platform specs defined from day one — aspect ratios, caption conventions, hook structure and posting cadence mapped to your audience segments. Community management covers response protocols, comment moderation guidelines and escalation paths for your in-house team or ours to follow.
Social content retainers start from S$6,200 per month covering production capacity, post-production hours and editorial calendar management. Project-based social sprints run S$9,500 to S$28,000 for defined deliverable sets. We report on engagement quality, watch-through and click-through where relevant — never guaranteeing viral reach or fixed follower growth.
Need a scoped production quote?
Share your brief, timeline and placement goals. We will respond within two business days with a clear SGD estimate.
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